Managing Webcasts

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Planning a Webcasting initiative and managing Webcast Event Processes and Ensuring Accessibility each provide a unique set of challenges.

In some cases, management and elected officials drive Webcasting initiatives, in others getting support for webcasting is a challenge. One way to build interest in webcasting is to show examples of similar organisations' webcasts. If these build sufficient interest, then providing a pilot webcast is a good next step.

Establishing a business case for public sector webcasting may not be a straight-forward cost benefit analysis process. The benefits are intangible and difficult to measure.

This Business Case for webcasting as a communication tool for Local Authorities (PDF, 370kb) identifies main factors a council should consider in evaluating whether webcasting can add value to their operation.

Once you have established buy-in for your webcasting initiative, you will need to make an assessment of where to focus your resources. It is important to accurately gauge What People Want to view.

Here are some notes on the budget for the "Seattle Channel" before and after the creation of the Democracy Portal.

Even at the Budgeting stage of your project, you will need probably need to choose between an outsourced or an in-house approach.

Some Webcasting Service Providers will rent Equipment and Connectivity on a monthly basis.

Some service providers provide portable webcasting kits that include cameras, microphones, lighting, full video and audio mixing and transmission equipment.